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1. Extracting core technologies and “Visualization”

Many manufacturing companies, over many years, in response to requests from their clients have reflected that response in their own products, resulting in the acquisition of various technologies and skills. Among these are technologies that cannot be easily replicated by their competitors, which as “Core Technologies” provide “Strength” to support corporate management.

However, in respect of true core technologies, as there are many cases where within a company these are often used on a daily basis, the staff themselves may not be aware of their true value and even if aware, are unable to explain just how they work, and in other cases mistakenly believe some technologies to be core technologies when in fact that is not the case.

If a company is unable to fully grasp its core technologies, this means that not only will they not be fully utilized in their business activities, but that their strength will be unable to be utilized to appeal to clients. In addition, core technologies provide the lifeblood for any manufacturing company, and if not appropriately protected as intellectual property, will permit entry into the market by competitors and within an instant result in the loss of market competitiveness.

If a company accurately grasps its core technologies, through “Visualization” by putting those in writing, their strengths will be both efficiently and effectively reflected in their business activities and further this will allow for appropriate protection of their intellectual property. This is finally linked to an increase business profits.

Our firm is able to provide support by extracting from among the various technologies that a company has cultivated, the true core technologies and then to enable “Visualization” by setting those forth in writing.

2. Strengthening technology based business strategies, proposals and support

Regardless of how superior a technology is, when utilized incorrectly in the wrong marketplace, it does not translate into improved corporate results. Not only is there a possibility that any business underpinned by such a technology may fail, this may also result in enormous losses. In order to link a company’s own technologies to business profits, it is necessary to firstly grasp the characteristics of those technologies, then protect them as intellectual property, and finally ensure that they are fully utilized to realize market superiority. In essence, winning methods must be used in winning markets.

At our firm, through making full use of a variety of strategic management techniques, we are able to analyze a company’s technologies, and in addition to making proposals for strengthening existing business based upon those technologies and providing appropriate strategies for market access, through support implementation, we are also able to assist our clients in improving their corporate results.

3. Proposals and support for intellectual property strategies

For any company, and in particular for manufacturing companies, what is vitally important is the appropriate protection of intellectual property and subsequently, through its utilization, to ensure market superiority, the ongoing performance of business and stable profits. However, at present it is observed that there are many more than just a few companies, who despite possessing independent technologies, are not implementing appropriate intellectual property protection or fully utilizing their technologies.

Our firm is able to make strategic intellectual property proposals that enable clients to establish market superiority over their competitors by development of their patent portfolio, and by providing implementation support, is also able to assist our clients in improving corporate results.

4. Matching R&D with intellectual property

In order for a company to continue to grow, R&D is indispensable. However, where there is no link between the fruits of the considerable research efforts and intellectual property, there will not be a resulting increase in corporate profits. Where a company engages in R&D solely from the perspective of interest with no relationship to the business as a whole, the intellectual property that is born from this R&D may lack a strategic direction, and in addition the strengthening of appropriate protections may be problematic. Further, purely in terms of costs, this may result in wasteful spending.

Our firm, through conducting brainstorming sessions with the R&D, general administration and intellectual property departments, and listening to their opinions, is able to make proposals concerning the direction of research and its synchronicity with the overall business, and in addition provide strategic intellectual property protection support to ensure that the fruits of that research do not go to waste.

5. Strategic technology support through TRIZ

“TRIZ”, (a Russian born theory which translates into English as the “Theory of Inventive Problem Solving”), is a methodology that organizes the principles of invention as the solutions to technical problems (issues) constituted by the technical and physical contradictions inherent to the technology. Using a problem defining technique that searches for the fundamental issue of a specific technology, and using problem solving tools such as invention principles and trends in technology evolution, leads to a general solution to the fundamental issue. After that, a specific solution is proposed by using these general solutions as hints. Our firm, through utilizing the TRIZ methodology, is able to provide support in technology improvements and development, and through analysis of a patent portfolio, is able to provide strategic technology proposals aimed at maximizing competitive advantage.